A mission statement is a brief description of the purpose and values of an organization. It is the fundamental reason for the organization's existence and it serves as the basis for decision-making and forward-thinking. A mission statement is typically short and to the point, and it should provide a clear and concise description of the organization's purpose.
A vision statement is a statement of an organization's purpose or desired future state. It is a long-term, aspirational goal that provides a clear picture of what the organization wants to achieve. It is a guidepost for the organization and its members, and it serves as a source of motivation and inspiration. Vision statements often include words like "ideal," "better," and "innovative," and they often involve the use of metaphors and analogies.
In summary, a mission statement is a brief description of the purpose and values of an organization, while a vision statement is a statement of an organization's purpose or desired future state. Both are important components of an organization's overall strategy and can be used to guide decision-making and forward-thinking.